UI/UX, Visual Design

Sports Applications

Application have been created for interactive sport's television and for online sports fans. The interface allows users to select from multiple cameras during live events, integrates a sponsor channel and includes a large primary viewing area. I reshaped the assets being delivered during live productions, into an experience that enabled users to follow and get detailed information about their favorite athletes, choose from any available cameras and replay favorite moments. Please see examples below.

  • Client

    NBC Sports

  • Deliverables

    Application UI/UX
    Protoyping & Wireframes
    App Logo & Design
    Usability Testing
    TV, Web & Mobile Apps
    Brand Guidelines

Creating a Human Connection

A core philosophy in delivering a rich sports experience for fans is to create empathy, and a deeper level of understaing for the athlete — an inside-out approach. This provides a greater connection with the athlete and a better grasp to the degree of difficulty at hand. I instilled this inside-out approach to the design and production of several sports web sites, including NBCOlympics.com, one of the most visited sports sites in the history of the web and FoxSports.com.

Elements

Application Design
Under the Hood

Reinforcing UX recommendations with strong visuals to dramatically improve the quality of the user experience.